A Joseon royal shrine located at the entrance of Jeonju Hanok Village, housing the portrait (Eojin) of King Taejo Yi Seong-gye, who founded the Joseon Dynasty. The combination of old-style main buildings and ancient trees surrounding the grounds makes it an cultural course where you can feel royal dignity while walking in Hanbok.
The largest Hanok preservation district in Korea with over 700 traditional houses, designated as an International Slow City. Key attractions like Gyeonggijeon and Jeondong Cathedral are gathered within a 5-10 minute walking radius, and Hanbok rental shops are everywhere, allowing for great photo-tourism.
The only Starbucks Reserve store in the Honam region, featuring an impressive exterior that preserves Hanok architectural styles. The window seats on the 3rd floor are known as 'view spots' offering a panoramic view of Jeondong Cathedral and the Hanok village roofs. It's located at the village entrance, making it an easy addition to your route.
The original restaurant for Jeonju Bibimbap, which opened in 1952 and has been passed down for three generations. They make their own sesame oil and gochujang. Recognized by the Michelin Guide, it is considered an essential gourmet restaurant that you shouldn't miss in Jeonju.
Jeonju's representative traditional market continuing from the Joseon Dynasty, famous for its 2nd-floor 'Youth Mall' and the night market held every Friday and Saturday. It is a popular gourmet course for family and group travelers with various foods like blood sausage (Pi-sundae) and bean sprout soup (Kongnamul-gukbap).
Located right next to the Hanok Village, this emerging 'hot place' in Jeonju is where old theater district alleys have been reborn as a street of unique retro cafes and prop shops. You can leave behind distinct 'life shots' using fun props in alleys where tradition and hipness coexist.
The only remaining southern gate of the Jeonju City Wall from the Joseon Dynasty. Originally built in 1734 and reconstructed in 1768 by Governor Hong Rak-in, it was named 'Pungnammun' and designated Treasure No. 308 in 1963. It features a unique structure where the 2nd floor is significantly narrower than the 1st. Located at the entrance of Jeonju Hanok Village, it is a popular night photo spot when lit up.
The first Western-style cathedral in the Honam region, completed over six years from 1908 to 1914. It is historically significant as it was built on the site where Catholic martyrs were executed during the late Joseon period. Designed by Father Poinel (who also designed Myeongdong Cathedral), it is a red brick building harmonizing Romanesque and Byzantine styles. It is a famous filming location for movies like 'The Promise' and '1987.' Its night view is also not to be missed.
A pavilion where Yi Seong-gye celebrated his victory over Japanese pirates with his relatives while returning to Gaegyeong after the Battle of Hwangsan. It gained historical significance as he later founded the Joseon Dynasty. Located on a gentle hill, it offers a panoramic view of the black tiled roofs of Jeonju Hanok Village. The sunset view over the Hanok Village is considered a highlight of Jeonju travel.
Visit Pungnammun and Gyeonggijeon, walk through the Hanok Village in Hanbok, and see the view from a Hanok-style Starbucks.
Eat original Bibimbap, explore Nambu Market's youth mall/night market, and take photos at Gaekridan-gil.